Top Social Apps Performance in Malta Q2 2025

In the second quarter of 2025, Malta saw interesting trends in the performance of the top social apps on a unified platform. According to data from Sensor Tower, these apps exhibited varied patterns in downloads and revenue.

TikTok - Videos, Shop & LIVE showed a strong revenue trend, starting at $8.9K and peaking at approximately $11.4K by the end of June. Weekly downloads remained relatively stable, hovering around 800 to 900, with a slight dip in early June.

Threads experienced a notable increase in weekly downloads, starting at 885 and reaching a peak of 1.3K in mid-June before dropping to 841 by the end of the quarter. Revenue data was not available for this app during the period.

Facebook maintained a steady revenue stream, beginning at $726 and fluctuating to a high of $1.0K in early May. Weekly downloads showed modest growth, peaking at 598 in late May.

Instagram displayed a fluctuating revenue pattern, starting at $848 and peaking at $1.2K in early June. Downloads remained consistent, with minor variations peaking at 556 in mid-April.

Bigo Live - Live Streaming App experienced varied revenue, starting at $703 and peaking at $840 in early April. Downloads showed some volatility, with peaks of 381 in early June.

These insights provide a snapshot of app performance in Malta, with more detailed information available from Sensor Tower.